Caribbean Tourism and Development Company

"One Caribbean, One Brand - One Caribbean Brand"
mktg_CaribLogo.gifIn September 2005, CHTA and the Caribbean Tourism Organization signed a historic agreement in which the two organizations pledged "full cooperation and collaboration between the public and private sectors of the Caribbean tourism industry in order for tourism development to proceed in a coherent, effective and efficient manner."

This milestone followed a number of years in which both organizations walked similar, but disparate paths in promoting the region. "We already collaborate in a number of specific areas and already exchange directors on each other's boards but we have stopped short of establishing a process under which our collaboration is pervasive and permanent," said a statement written by both organizations.

Fifteen months later, CHTA and CTO launched the Caribbean Tourism Development Company (CTDC), a private, for profit entity registered in the Cayman Islands and designed to generate marketing to further support the promotion of the region. The new entity is jointly owned and operated by CTO and CHTA. The goals of the new company are:

  • To promote and protect of the Caribbean brand;
  • To promote and protect the interests of the owners;
  • To create synergies which might not otherwise go to the partners;
  • To generate revenues for the benefit of the Caribbean people.

Questions? Contact Matt Cooper, CHTA at matt@caribbeanhotelandtourism.com, co-COO

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